Today, marketing and advertising campaign is totally data driven. Thanks to explosion of mobile apps, email campaign and web tracking, almost every company is having enormous data from saleforce or Google AdWords or their mobile app commerce site.
Aggregating all the data source and then building a quasi real time Predictive Analytic model for new sale, upsale, cross-sale, new prospects, target campaign and then extract a recommendation system for designing marketing campaign is quite a challenging task. However due to emergence of automation in Machine Learning ( known as Auto ML ) and Paas cloud for Analytics implementation either in Amazon and google, such infrastructure for target Marketing and advertisement can be built quite easily and effortleesly. No longer you need to spend hundreds of thousands of dollars to build big data analytics for advanced digital campaign system.
We approach this problem in three stages. In first stage we will scrutinize your data and requirements to do a feasibility analysis. In stage two, we will build data model in either Python or R so that it is easily integrable with Amazon or Google Paas Cloud. In third phase we will do a real time integration with Amazon Lambda or Google Paas cloud..